Every great company has a story. This one could well start with the words 'Once upon a time...', it’s just like a fairy tale, tightly interwoven with the vision of a man who set off from Cornwall to seek his fortune in London. With his avowed will to succeed, his creativity and many a lucky coincidence, William Penhaligon laid the foundation stone for his legacy, something that is still enshrined to this day, with his barbershop at 76 Jermyn Street in Mayfair, right next to the fine gentlemen’s tailors: Scent creations of truly aristocratic grandeur. Queen Victoria was one of his clients, the Shah of Persia had his beard trimmed by him, and other royals and aristocrats did the same. An empire was created, characterised by the flamboyant charisma of its founder and by superlative exclusivity. Facets that are reflected in every Penhaligon’s perfume to this day.
The perfume – WILLIAM PENHALIGON
Somewhere in England. On a country estate, the most diverse characters come together. Lady Blanche, who is looking for revenge. Lord George, who expresses concern in the face of a possible scandal. Countess Rose, who is hoping for a fiery adventure. Or Teddy, who ambitiously promotes his rise in society. What appears to be a play with fictitious characters flows into Penhaligon’s Portraits as an almost tangible whole. A scent, masterfully portrayed with palpable dramaturgy. Incomparable in its own way and a passionate homage to the founder, William Penhaligon. A work like a composition of art or music. Warm and earthy from the bergamot and cedarwood. Surprising and fresh from the vetiver and jasmine. Add to this an enticing touch of the Orient from the sandalwood and ambrosia. A perfume, as discerning as its wearer. The vibrant bottle with a striking topper in the form of a ram becomes the gentleman’s statement. Assertive, unyielding, proud. The curtain falls. What remains is thunderous applause.
