Beautiful timeless design, skilled workmanship and sustainable materials – this is what Sajia Rajala’s breath-taking fashions from Finnish Lapland offer us. Combining the traditions of her homeland with international expectations, her pieces meet the most demanding standards.
Duohtavuohta, meaning 'truth' in the ancient sàmi language, has been taken as the name for this new fashion label from the Arctic Circle. Truth stands for natural materials and pieces produced locally in harmony with nature. Truth is behind each new collection created. And this truth is unmistakeable when we see designer Sajia Rajala’s exclusive pieces. She draws on the traditional folk motifs of her homeland and gives them a modern twist. She takes us through the natural landscape of Lapland with its changing seasons from cold, dark winters, through the fresh hues of spring to the midnight sun of high summer and the vivid colours of autumn. Lapland is a place where water is clearer than glass, where man and beast live freely, where nature and silence are revered.
Duohtavuohta, Lapland’s only luxury fashion brand to have met with international success, is now ready to present its very special Signature Series. A revelation with its limited edition of coats made of reindeer leather – one of the most luxurious leathers of the world and amazingly light – with sensational fur trims and hand-painted ornaments. Wearing one of these coats is an experience; we almost feel transformed into a creature from the Nordic wonderland. Each individual piece is made by hand, taking several days. Sajia Rajala’s name is a hallmark of quality.
Biting winds and temperatures far below freezing point – none of this will trouble us once we are wearing a Duohtavuohta coat – snug in the warm embrace of these beautiful and luxurious jackets and coats, available for both women and men. To complement them, this range includes some unique accessories, all produced with great care and attention to detail. Duohtavuohta is an ecological luxury brand whose exclusive pieces are made by hand by expert local craftsmen. Produced in Finland, these pieces use only natural materials from Lapland: fine leather from the king of the tundra, the reindeer; pure wool and arctic furs – all from ecologically sustainable sources and all incredibly comfortable to wear. Duohtavuohta doesn’t just promise us natural luxury; it delivers it with beautiful timeless designs and products that will last and look good for many seasons to come.
Duohtavuohta is the insider tip that Lapland is a land of fashion. Our visit to the firm’s headquarters in Rovaniemi, the capital of Finnish Lapland, convinced us of their high quality production methods. For those unable to make that long journey, this exclusive brand can be found in selected stores in Switzerland. The quickest path to them is the latest Lookbook on their website; it will make you want to see and feel these creations for real.
